The term “Branding” has been extended to mean a strategic personality for a product or company so that “brand” now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce, and, in the 21st century, extends even further into services (such as legal, financial, and medical), political parties and even people.
So when it comes to branding, your “brand” is a set of intangible assets of a company, service, or product. This is the emotional relationship between customers and your business, a person’s gut feeling about your company, service, or product.
So, if your brand is what they think of you when you’re not in the room, how can you influence that perception? This is where the term “brand identity” comes in.
Brand identity is the visible, tangible aspect of your brand.
You see it, touch it, hold it, hear it, and watch it move. Simply put, everything you see visually is your brand identity. This would be everything starting with your logo, typography, brand color palette, logo, iconography, paper system, layout, advertising composition, illustration, motion graphics to packaging (print design) and social media graphics, web design (digital design), and even environmental layout and design.
This is what sets you visually apart from the rest of the crowd. Just like your own personal identity, this is what makes you uniquely you. How your identity is designed is what shapes your company.
POWER PASS BRAND IDENTITY
Here at NOX Creative, we specialize in creating these visual assets that set you apart from every Tom, Dick, and Harry Inc. out in the market.
Along with these brand identity assets we also provide a thorough brand identity guide (think of this as your brand manual) that outlines all of the brand elements and use cases to assist you in keeping your brand consistent moving forward.