Whether you’re a new blooming business and want to build your first website or revamp your existing one, you need to pay attention to some factors like responsive web design.

Today, digital presence is essential for every business from every scale. With the growth of smartphones, tablets and other mobile devices, responsive web design has become a vital part of web design.

In short, a responsive website needs to respond to or resize itself depending on the device type the viewer sees it. Smaller screens mean more enhancements and businesses should have creative, practical and also fast-loading websites to attract more people.

Responsive web design is at its best when it’s device-agnostic; where you’re not aiming to design for particular resolutions or sizes, such as for iPhone or iPad sizes only. Instead, you should be aiming to design with the content and design in mind and how this content flows and adapts to the various environments it might be seen or used in.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”– Jeffrey Veen

Due to responsive websites becoming much more mainstream, even the general public (so everybody outside of the web and creative industries) have almost come to expect it when they’re browsing the web. So, all in all, responsive web design is definitely a big thing.

While the time and money it takes to make responsive sites are far more than your average site, this investment quickly pays for itself in the number of new customers and visitors that you open yourself up to.  Unlike years past, a brand’s website is closely tied to its credibility and identity.  What does your site say about your brand? Does it make an impact on every device?