Create a sophisticated brand identity for TEN20°, a senior-level executive development program designed for the “top brass” of the construction industry. The identity needed to feel elevated, intelligent, and progressive—distinct from traditional corporate training while reflecting the caliber of leaders the program serves.

The name TEN20° draws its meaning from 1,020°F—the temperature at which brass begins to melt—creating a powerful metaphor for transformation. Just as brass is reshaped under heat, TEN20° challenges accomplished executives to push beyond established ways of thinking, refine their leadership skills, and emerge prepared to lead at the highest level. The resulting identity is clean, confident, and purposeful, with the brass-toned degree symbol serving as a subtle visual connection to the program’s “top brass” conceptC